Karen Chappell Arellano

ART DIRECTION \ DESIGN \ ILLUSTRATION \ COMMUNICATIONS

Experience


Senior Visual Designer
Google via Magnit

May 2023 to Current

At Google's Envisioning Studio, my role as Senior Visual Designer involves collaboratively shaping the visual future of technology and society. This encompasses co-art directing external narratives and developing comprehensive brand identity systems for various initiatives. I contribute design expertise to innovative AI prototypes and engage in community art projects, ensuring a human-centered and impactful approach. My responsibilities also include designing learning and development engagements, diverse communication strategies, and impactful print and digital collateral, as well as art directing and designing briefings for Google, YouTube, and DeepMind executives.


Senior Visual Designer, Art Director
Microsoft

May 2016 to May 2023

At Microsoft, my contributions spanned a range of impactful initiatives. As the lead visual designer for Hacking STEM, I developed the brand identity system and oversaw its application across web, UI/UX, classroom curriculum, environmental graphics, and packaging for global distribution. Subsequently, as Senior Visual Designer within the Cognition AI Ethics + Society team, I focused on translating complex ethical considerations into clear and engaging visual narratives. This involved art directing interactive learning programs on Responsible AI, designing extensive print collateral and marketing materials, creating large-scale exhibition graphics, and leading the visual strategy for ethical data collection.


Freelance
Vein Branding + Design

Ongoing

Vein Branding is my boutique design studio, through which I occasionally undertake select branding and design projects for a small group of specialized clients. Leveraging a collaborative network, I offer a focused range of strategic services, including digital presence, marketing initiatives, and print materials.


Brand Guardian and Lead Designer
Brown Paper Tickets

 April 2011 to July 2014

At Brown Paper Tickets, I led a comprehensive brand overhaul, developing and executing a strategy that leveraged their unique identity to achieve significant growth across a global market. This involved creating a comprehensive set of brand guidelines and a systemic approach to marketing asset creation across digital and print channels.

 

More Web + Visual Design


 

and More Logos


Clients Include